Many years in development, this patented cut is the result of precise engineering and placement of facets to optimize the natural brilliance of the diamond. With 8 sides and 88 facets, The Eighty-Eight® is a superior brilliant cut diamond. The Eighty-Eight® also embraces a tradition dating back over 1,000 years that holds the number 8 to be a supreme symbol of good fortune. Brilliance wedded to legend truly makes this A Diamond Like No Other®. The Eighty-Eight® and future branded lines can be found only at the finest jewelry retailers around the world.
Because brilliance in diamonds is determined by facet placement, diamond cutters specially selected to cut the 88 Cut diamond employ a proprietary method to ensure that all facets are placed for extraordinary sparkle and shine. The innovative placement of crown main facets and the additional facets in the pavilion of an Eighty-Eight diamond produces a whirl of light that continues reflecting with even the smallest tilt of the diamond. The Eighty Eight’s facet structure is patented, assuring that no other diamond comes close to generating the same kind of light performance.
All Eighty-Eight® diamonds are certified by the GIA, the world’s foremost authority of gemological research and diamond grading. We are proud of our commitment to verifiable origin and ethical sourcing, and we will continue to ensure that the Eighty-Eight® is not only brilliant in appearance, but that it lives up to the highest standards of responsibility and sustainability in the diamond supply chain. We are passionate about diamonds, but we are also passionate about ensuring that the people and communities involved in the diamond trade are treated fairly and with dignity. As part of this commitment, we are fully compliant with all conventions and treaties in place to stem the flow of conflict diamonds, including the Kimberley Process (established in 2000 to track and certify rough diamonds from point of origin to delivery), The Patriot Act and various initiatives passed by organizations such as the United Nations and World Diamond Congress.
The Legend of 8
The Eighty-Eight® is a singular brand sustained by an age-old Asian belief in the supremacy of the number 8. The phonetic sound of eight – “baat” in Cantonese and between “pa” and”ba” in Mandarin – is similar to “faat”, meaning prosperity. The number 8 is a number endowed with special powers. For centuries, the Chinese have ascribed to it the power to bestow good fortune on all who are touched by it. This mystical legend holds true to this day. There are scores of narratives, particularly in Chinese culture, detailing how the influence of the revered digit have compelled its believers to go to great lengths to include this lucky symbol in their everyday lives. One example, of many, is the millions of dollars that license plates chock full of the number 8 have fetched at auction in China.
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